LIVE SHOW: Thurs. Dec. 2nd, 12 pm EST, 5pm GMT
ELSIE MAIO is the president of Maio&Co and counselor to top management in Europe and North America for the past 25 years. Referred to as “the guru of values-led branding,” she guides multinational policy makers and their operating teams to integrate profit- and social-impact priorities for sustained high performance.
Elsie brings a multidisciplinary approach to clients, having started her career on Wall Street in equities research, then served at Institutional Investor magazine and McKinsey & Company, before moving into high-performance corporate positioning.
In Elsie’s view, US-style marketing today is at a crossroads: it has led corporations to a terrible crisis of credibility and now must lead the way out of it. Human values and personal authenticity are the operating guidelines for the needed reinvention of capitalism, as she sees it. Maio&Co offers tools for that reinvention.
Authenticis:
We know the leaders who inspire us. The ones who stand for something, full of life, purpose and passion, whose ideas and actions transform and enhance. Leaders who create powerful teams and inspire people to follow. You can be an inspirational leader and lead through authenticity and empowerment to create, fulfill and transform your life and those around you. Organizations need authentic leaders, those who want to take responsibility, engage people and deliver great results.
Written by Authenticis
Authenticis is a team of exceptional business consultants whose mission is to help organisations to be more purpose lead and and aligned with staff and customers, so they are in great shape for the future. Through coaching, training, courses and other services we help organisations to profit from authenticity. When businesses and people are aligned with their values and purpose the energy really starts to flow. The result is an inspiring creation of Authentic Business filled with passionate, fulfilled and dedicated people connected to passionate, satisfied and loyal customers. Even their suppliers are happier! It’s a win-win-win. We’ve seen it work, it is the future. And we’d like everyone in business to experience how good it feels for themselves.
