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As a consumer I constantly look out for businesses that are distinctive, that offer value for money, that deliver great products and great customer service.
As a Business Designer I constantly look out for great companies as sources of inspiration, across all types of sectors, and use these as best-in-class examples to learn from.
Often the two coincide – I find businesses that really make me happy for some reason and share these with friends and family when they ask for word-of-mouth recommendations, and I also share them with my clients and use the things that make them unique to help create a vision of what they could be doing for their own customers. Increasingly I find myself drawn to Authentic businesses i.e. those who display a true sense of purpose, respect their stakeholder needs, act with integrity, are distinctive in their market, and are environmentally conscious.
I have started to develop a list of these inspiring companies, and included a blog-roll on the right where you can link straight through to their websites. If you search the web about any of them you will probably find other interesting comments and articles and video’s about them too.
Finally, I am constantly on the look out for more Inspiring Companies to learn from and so invite you to leave a comment and share your own sources of happiness and inspiration if you think they deserve mentioning…
James Rock – MD & Chief Business Designer – CULTIVAR Consulting