I recently published a free eBook on the subject covering my philosophy of Authentic Design Thinking.
This covers Design Thinking and Authenticity, and how I believe that these are both crucial important elements in designing and/or redesigning business models that cope with the miriad of challenges of today, and position businesses to be the leading companies of tomorrow.
You can view and download your FREE copy of this book from Slideshare.net – just follow this link:-
Don’t forget to share your comments about this subject below.
If you would like to discuss it in more detail and how it can apply to your business then contact me…
James Rock, Chief Business Designer – CULTIVAR Consulting