In the world of social media you have choices like Linked In, Twitter and Facebook, even though it may seem overwhelming, if you are a small business owner it is more important than ever to create your business presence. Even if you have a website, creating a business fan page will help current and potential customers find your business online easier. Even though social media is free to join, its potential value to your business and your customers is priceless.
- Linked In is much like a black tie, professional society. Linked in has over 75 million members.
- Twitter is the Bar of the internet, where people share things in 140 characters. It is very casual and focuses on sharing and highlighting what others are talking about. Twitter has over 170 Million members.
- Facebook is the community club of the internet. It is where you can find out what is happening, who is doing what and who is new to town. There are places to interact with others or do things on your own. Facebook has a place for everyone, regardless of what your preferences are. Facebook has over 500 million members.
Once you have decided which network your business is more like, and you have created a personal profile page, you can very easily build a business fan page that links to your main account. Each network has step by step instructions on how to easily set one up. A Fan page is a wonderful way to spotlight all of the great things that your business offers. It should take about 15 minutes to set up and once you have, you can maintain it in 4 minutes a week. These networks were designed for people who have little computer experience, so they are really simple to set up. The very best part of it… is that it is free.
Social networking is a wonderful supplement to the marketing that you are already doing because it offers potential clients / customers another way to find out what your business has to offer as well as being a great way to interact and share information of Value with them. ***Don’t forget to add “find us on facebook” to the adds that you are currently running.
The same rules apply online as they do offline, take a little time to learn what your customers needs are before you tell them what they want. Be interested instead of trying to be interesting! That will make all of the difference in not only your online success but also your overall success in life.
Marcia hosts two radio shows online and has built over 40 fan pages and groups that include people from every country on the planet, 150,000 members so far. Being a proud member of the valley, one of the pages that she has built is called, Elk Valley BC, You are invited to link your business BC fan page there to share more about your business.