Do you download music from the web? Do you monitor your thermostat? Wonder about gas prices? With so much focus on going green it’s easy to fall prey to the misconception that we are currently lacking in taking eco action. The truth may be that we’re all in the process of going green. Perhaps we may all be in different stages on the sustainability continuum.
Thanks to the sustainable business strategies of leading organizations, there are more and more eco friendly products and services available. Do you drink Coke? Pepsi? Both companies are reducing water consumption, waste, and recycling – all “behind the scenes” to the consumer. To the non- green consumer, it’s just a refreshing soda. Who knew in that moment, they were going green?
While leading companies like Nike, Pepsi, and Dell, make it easier for us as consumers to be green, the catch is that whatever stage anyone of us is currently on in our personal sustainability path, it is up to us to take that next step. As individuals, we’re responsible for continuing on our ever evolving journey of going green. So how do you keep the momentum flowing in living a sustainable lifestyle?
• Follow the path that is most inspiring to you.
• Expand eco awareness on topics that interest you.
• Take on a few changes and build from there.
• If the change becomes too difficult to maintain, seek an alternative.
• Remember: momentum brings visibility to previously inaccessible ideas and behaviors.
• Reward your successes.
Each day we are presented with opportunities to expand our eco awareness and make informed choices. By making changes that are inspiring and manageable relative your current life, the process of incorporating sustainability becomes much easier. Each of us evolves on our personal sustainability path and collectively, we advance us all forward to a brighter future.